I'm Long, a father of two, a tennis enthusiast, and a problem finder based in Australia.

Long's photoLong's photoLong's photoBettermade Mark
I started my career in digital advertising after my efforts in representing Australia in long jump fell a little short of expectations. I'm building businesses, helping people understand the importance of a brand, and trying to get my kids to represent Australia at the 2032 Olympics.

I have worked at JWT, BBDO, Mccann, Holler, M&C Saatchi, DDB and recently R/GA along with my mentors Jerker Fagerström, Marcus Tesoriero, Craig Brooks, Bob Mckintosh, Ashadi Hopper and Cyril Louis. During my career as a digital art director, I've picked up back-back-to-back Australian Young Lions awards and represented Australia at the Spikes Asia digital competition, and have been featured at Cannes Lions International Festival of Creativity, Clio Awards, The One Club for Creativity, The Effie Awards, New York Festivals, and the Webby Awards.

What am I doing now?
I run an independent brand and design studio called Bettermade with Jolene Chang doing good work for the future of humankind.

With a strong focus on branding, and the ability to rapidly solve problems, Long is exactly the type of Creative you want in the room (or Zoom) when nothing's making sense.
Jonathan Shannon
Jonathan Shannon
Associate Creative Director at BWM Isobar

Some of the work I've made

Audi R8 Blink campaign

R8 Blink

Digital Campaign
A digital experience that turned the Audi R8’s top speed into a personalised unit of velocity.
Mastercard Tap for your town campaign

Tap rugby

Intergrated campaign
A new sport that got the whole of New Zealand playing (and paying) with their Mastercard.
Cathay Pacific Parfume de voyage campaign

Parfum De Voyage

Intergrated campaign
A first-of-its-kind sensory souvenir that evoked Cathay Pacific travellers’ holiday memories.
NRL New World Champs

NRL - Super Bowl LIII Stunt

outdoor Campaign
The day America lost their world title to Three Billboards Outside Atlanta, Georgia.
Blackmore Mindful Ocean campaign

Mindful Ocean

Campaign, app
A innovative real-time display of cognitive wellbeing built for Blackmores’ flagship store.
Adnews Cover Design

Human product

Magazine Cover
A completely naked, potentially fatal cover shoot for AdNews Magazine’s 90th Annual Edition.

Some brands I've worked with

Telstra logo
Hungry Jacks logo
Commonwealth bank logo
Mastercard logo
Nestle logo
Audi  logo
Cathay Pacific logo
NRL logo