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27THREE Boulangerie

"Bettermade understands the importance of brand more than any other agency I have dealt with."

- Lulu Huynh, Owner of 27THREE Boulangerie

DISCIPLINES

Brand Strategy
Brand Identity
Packaging
Website
Merchandise

27THREE Boulangerie is your neighbourhood bakery & café in Petersham NSW. The community have enjoyed fresh baguettes, hand made sourdough bread baked daily on premises and classic french pastries sourced from local Australian ingredients.

The challenge: Tony, owner of 27THREE Boulangerie believes that the greatest tasting breads and pastries are created when they are handmade out of the best ingredients, baked earlier in the morning and let rise naturally over several days. The challenge is to present his traditional approach in a way that will appeal to the modern Inner West of Sydney demographic.

Our delivery: Together, we set out to modernize the way baking was done traditionally, by hand with care and joy. Black was used to represent Tony's work ethic as he made slow baked goods through the long hours of the night. Yellow was used to reflect the community of Petersham, a fast growing inner-west suburb with a vibrant and creative energy. Through a range of hand drawn illustrations and bright bold statements, we helped build a strong identity system that visually evokes the joy of consuming honest food.


The outcome?

→ Fans selected the bakery as one of the best almond croissant in Sydney.

→ Awarded Silver, Bronze and 4 finalists at the Sydney Royal Fine Food Shows, the national benchmark for professional bakery.

4.5 star review rating on Google business.

Gain 600 active followers on Instagram organically.

→ Business increase sales revenue by 25% year-on-year.

27THREE Boulangerie

"Bettermade understands the importance of brand more than any other agency I have dealt with."

- Lulu Huynh, Owner of 27THREE Boulangerie

Client

Brand Strategy
Brand Identity
Packaging
Website
Merchandise