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Flikframe

"There’s a new solution headed toward the market: Flikframe is the world’s first re-stickable and collapsible photo frame." - Petapixel

DISCIPLINES

Brand Identity
Packaging
Campaign
PR
Video

The world's first collapsible and restickable photo frame was created with renters in mind. It is perfect for new home-owners who don't want to put holes in their walls and renters who want to decorate their apartment without fear of losing their bond. Inspired by modern smartphone packaging, Flikframe is made from 100% recycled boxboard that is precision-cut with perfect 90-degree edges and coated with a water-repellent satin finish to give it a sleek and premium look.

The challenge: Early adopters of a new product innovation need to know how to use it and how it will benefit them.


Our delivery: The product name Flikframe came from the flicking motion of the photo frame coming together and the clicking sound of magnets on the wall. A campaign launch video was written, scripted, filmed and edited to show how the new invention works, why a picture-filled home is needed, all the research on raw materials, partnership with printers and packaging companies, and the cost of production. There is an Ikea style illustrated How-to instruction guide included in every Flikframe.


The outcome? They won media coverage in the most respected photography blog, PetaPixel, after being funded on Kickstart. Flikframe was brought to life in the real world thanks to the support of backers from all over the world.

Flikframe

"There’s a new solution headed toward the market: Flikframe is the world’s first re-stickable and collapsible photo frame." - Petapixel

Client

Brand Identity
Packaging
Campaign
PR
Video