"Having worked with the Bettermade duo for several years, I am always impressed by the quality and creativity of their designs. A pleasure to work with these guys, they’re always focused on solvingproblems and they always hit the mark."
Design & Creative Director of Product Design, Innovation and Brand at Limepay
How we can help
Working with you to identify how your brand is perceived by your customers now, and how you can position it to get the results you're looking for.
Developing a consistent visual language that reflects your brand's core values, and helps you communicate more effectively.
A clear verbal identity and messaging guideline to help maintain alignment internally, and externally.
Using workshops and sprints, we design websites that are easy to navigate and valuable to your customers.
Speed up the design process, spend more time on the creative work your team loves, and stay on brand across all channels.
Using creative campaigns to translate the stories into various marketing components like video content, digital advertisements, and offline experiences.
What is a brand strategy and how does it benefit my company?
A brand strategy guides your company from how its customers perceive it today, to how it wants to be perceived in the future.
Successful brand strategy will help you and your company to uncover the purpose of work (beyond the money), identify your vision (of the perfect world) and your mission (of the big hairy audacious goal). This will enable you to better understand your ideal customers, and deliver solutions that solve their pain points.
Your company can benefit from better alignment between teams, and speak the same language internally and to customers. When everyone who comes to work share the same purpose and beliefs, it helps to foster a positive work culture.
When I rebrand, do I need to change the whole brand?
Keep as much of the brand you have, as long as it reflects your core values.
After workshops for clarifying the company's core values, it will become apparent what part of the brand is still aligned, and what needs to be updated. We can then work with you to determine how much work needs to be done for rebranding. The scope of work can be as simple as tweaks to the visual and verbal applications of the existing brand, or a full
Do you work with an in-house design team?
Yes, and we much prefer to work with an in-house design team.
Working together allows us to gain a deeper understanding of the company's priorities, and we can deliver a brand that is understood, approved, and fully utilized by the internal team.
Do you also develop websites?
At Bettermade, we do not develop websites.
With a conscious decision to put all our energy on branding and design for our clients, we leave the development of a fast, secure website to development agencies.
We often partner up with development agencies, freelance developers, and in-house development teams. We make sure we provide the support needed to deliver a beautiful and functional website.
What is a design system?
Instead of a document where the teams refer back to for brand colours and typography, a design system is a robust library of file(s) that contain the commonly used visual elements.
By having the design system as a part of branding, your team will have access to a single master file of drag-and-drop elements that will help increase productivity, while staying loyal to the brand.
What's on your mind?
In the spirit of collaboration, why not start a conversation.
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