Get your team out of the blank‑page phase

Most founders and marketing teams are not short on ideas – they are short on time and clarity. Everyone has opinions about the product, the message, the visuals, but turning those opinions into sharp, usable direction is a slow, messy process.​

Traditionally, agencies would run long workshops, gather sticky notes and transcripts, then disappear for weeks to “synthesise” everything. You wait for the big reveal, then realise you’re only 70% there and need another round. That’s a lot of meetings and a lot of billable hours for decisions you already have a gut feel about.​

Today, generative AI tools have become part of our everyday design workflow. Used well, they help us extract what’s already in your head, test different angles quickly, and turn messy thoughts into clear options you can react to. The goal is simple: get you to the right answers faster, with less effort from you and your team.

To explain how this works in practice, let’s walk through a typical brand and product design project, and show where AI comes in to save you time and money.

Storytime

Let me start with a story that shows why the way we work together matters as much as the final design.

A few years ago, we worked with a B2B SaaS company that had just raised a new round. The founders knew they needed a stronger brand and sharper story, but they were already stretched across product, hiring, and investor updates. They told us, “We can’t sit in six half‑day workshops; we just don’t have the hours.”

In a traditional model, we might have insisted on exactly that: multiple in‑person sessions, long strategy decks, and weeks of back‑and‑forth. Instead, we re‑designed the process.

We sent them a short intake form and a handful of focused prompts to answer asynchronously – things like “Describe the moment your best customer realised they needed you” and “Explain your product to a new hire in three sentences.” We fed those answers into our AI‑assisted research and strategy tools.

Within a couple of days, we had:

• Draft value propositions written in their own language

• A few different positioning angles that made sense for their stage

• Example homepage structures that emphasised the right parts of their story

When we finally got together on a call, we were not starting from zero. Instead of asking open questions and trying to capture everything, we could show them 3–4 clear options and have a focused discussion. The founders spent less time in meetings, more time reacting to specific ideas, and we moved through strategy, messaging, and design much faster.

The trust they placed in us didn’t come from us using AI; it came from us respecting their time and using every tool available to get to clarity quickly.

Using AI to shorten the path from “I don’t know” to “That’s it”

In our client projects, this looks like a series of short, focused sessions where AI does the heavy lifting on synthesis and options, and we bring the judgement and direction. To make this more concrete, you’ll find a simple three‑session framework you can try with your own team at the end of this article.

Brand and product design used to rely heavily on manual research, handwritten notes, and long synthesis sessions. AI doesn’t replace the thinking or taste – it speeds up all the in‑between steps.​

Here are the main ways we use AI tools inside a typical B2B SaaS brand project:

• To extract and organise what’s already in your head (without a three‑hour workshop)

• To quickly explore different versions of your story, so you can see what feels right

• To turn raw ideas into structured prompts and frameworks the team can reuse

We’ll walk through a few practical examples, using simple “session flows” similar to the prompt‑driven structure in our brand strategy article. You can imagine these as mini workshops you complete with our help, without having to start from a blank page.

Session 1: Clarify your problem and audience, without a boardroom workshop

Traditional approach: Book a half‑day workshop, invite the whole team, capture messy notes, then have the agency “synthesise”.

AI‑assisted approach: We send you a short, plain‑language questionnaire. Your answers feed into an AI‑driven “interview” that helps us refine your problem statement and audience definition.

What this looks like in practice

1. You fill out a 10–15 minute intake:

   • What problem do you solve, in your own words?

   • Who feels this problem the most?

   • What do they do today instead of using your product?

2. We load your answers into our AI tools and run a guided “conversation” to:

   • Clean up jargon and unclear phrases

   • Suggest 2–3 simple ways to describe your audience

   • Highlight anything that feels inconsistent or vague

3. We bring back a short “Clarity Snapshot” for you to react to:

   • A one‑line problem statement

   • A simple description of your primary audience

   • A short list of what they’re frustrated by today

Why this saves you time

Instead of spending a whole morning arguing about wording in a meeting, you react to a clear first draft that already sounds like you. The AI helps us spot gaps and contradictions quickly; we use our judgement to decide what’s worth bringing back to you.

Session 2: Explore positioning options without writing a 40‑page doc

Once we understand who you serve and what problem you solve, the next step is positioning: where you sit in the market, and why someone should pick you over the alternatives.​

This is where founders can get stuck. You might have competing ideas:

• “We’re the simple tool.”

• “We’re the all‑in‑one platform.”

• “We’re the premium, enterprise‑ready solution.”

Instead of writing a huge strategy deck, we use AI to generate a range of plausible positioning statements from your initial inputs. Then we apply our experience to edit, combine, and pressure‑test them.

How an AI‑assisted positioning session works

1. We feed in:

   • Your current homepage copy or pitch deck

   • Notes from sales calls or investor meetings (if you have them)

   • The clarity snapshot from Session 1

2. The AI suggests different positioning angles, for example:

   • “The calm, opinionated tool for overwhelmed finance teams”

   • “The automation layer that finally replaces your spreadsheet chaos”

   • “The secure, enterprise‑ready platform for distributed legal teams”

3. We filter and refine:

   • Remove anything that’s off‑brand or unrealistic

   • Combine the strongest parts into 3–4 viable directions

   • Flag the trade‑offs of each option

4. You review a short doc that compares each direction:

   • One‑sentence positioning statement

   • A few supporting proof points

   • When this angle makes the most sense (stage, ICP, pricing)

Why this saves money and takes workload off your team

You don’t have to brainstorm from scratch or write endless copy variations. Our tools do the heavy lifting of turning your raw inputs into structured options; we spend our time on judgement and alignment, not typing.

Session 3: Turn strategy into usable messaging, faster

A common complaint from founders: “We did a strategy project, but none of it made it into our actual website or product.”

AI helps bridge this gap by turning strategy outputs into usable messaging frameworks: homepage sections, feature descriptions, and even sample emails that match the new story.

Example workflow

1. We take your agreed positioning and problem statement.

2. We ask our AI tools to generate:

   • A draft homepage structure (sections and headings)

   • 2–3 versions of each key message (hero line, subhead, proof points)

   • Simple, non‑jargony language you can imagine saying out loud

3. We edit these drafts to match your tone, remove anything off‑brand, and plug in real details (metrics, case studies, customer quotes).

4. You see a concrete draft of your homepage or key screens – not a vague strategy slide.

Why this reduces back‑and‑forth

You react to real copy and layout suggestions instead of abstract “pillars”. This makes it easier for your team to give specific feedback (“We’d never say it that way,” “This sounds exactly right”) which we then fold back into the final messaging and design.

Where AI fits – and where it doesn’t

AI is powerful, but it is not a replacement for:

• Your vision and product intuition

• Real customer research and conversations

• Design judgement and taste

What it does replace is a lot of manual, repetitive, in‑between work:

• Transcribing and summarising long calls

• Generating first‑draft variations of copy or concepts

• Organising raw notes into usable frameworks

We still:

• Decide what questions to ask

• Choose which outputs are worth showing you

• Make the final calls on what feels right for your brand and product

You stay in control of the big decisions, without having to slog through every intermediate step.

A 3‑session AI‑assisted framework you can try with your team

If you want to see how this works without a full project, here’s a light version of the workflow we use with B2B SaaS teams to get to clearer messaging and design direction, faster.

Use these three sessions in order:

1. Clarify your product and audience

2. Explore positioning angles

3. Draft a sharper homepage story

You can run them with any GPT‑4–level chat tool.

Session 1: Clarify your product and audience

Goal: Get a clean, shared understanding of what you do and who you serve – without a workshop.

Copy‑paste the following into your chat tool and answer the questions it asks:

Your Background: You are a B2B SaaS brand strategist and product marketer. You’ve studied the work of April Dunford, Andy Raskin and David Ogilvy. Goal: Help me clarify what my product does and who it is for, in simple language. Criteria: - Avoid jargon. - Use a reading level suitable for a smart 12-year-old. - Focus on clarity over cleverness. Rules of engagement: - Ask me no more than 7 short questions to understand my product and customers. - After I answer, summarise what you’ve learnt in 3 short paragraphs: Problem, Product, Audience. - Then, wait for my response before refining anything.

When you get the summary back, ask it:

“Highlight anything that feels vague or contradictory, and suggest 3 ways to make each point clearer.”

This gives you a quick clarity snapshot you can share internally, without anyone needing to sit through a long meeting.

Session 2: Explore 3–4 positioning angles

Goal: Turn that clarity into concrete positioning options you can react to.

Feed in the summary from Session 1, then use this prompt:

Your Background: You are a positioning expert for B2B SaaS companies. You’ve helped many teams find a clear place in the market. Goal: Generate 3–4 distinct positioning directions for our product based on the summary below. Criteria: - Each option must include: 1) a one-sentence positioning statement, 2) 3 proof points, 3) when this angle makes the most sense (e.g. early-stage, moving upmarket, competing with spreadsheets). - Use simple, direct language. - Avoid buzzwords like “innovative”, “cutting-edge” or “next-generation”. Rules of engagement: - First, restate my product and audience in your own words to confirm you understand. Wait for my “Yes” before generating options. - When I say “Yes”, present the options in a Markdown table with columns: Name, Positioning Statement, Proof Points, Best Fit Scenario.

Once you see the table, mark each option as:

• “Feels right”

• “Maybe”

• “Not us”

Then ask:

“Refine the ‘Feels right’ and ‘Maybe’ options into 2 tighter statements each. Keep them under 15 words.”

This leaves you with a handful of sharper, realistic angles you can use in your messaging and design.

Session 3: Draft a first‑pass homepage story

Goal: Turn your preferred positioning into a usable homepage outline.

Pick your favourite positioning statement from Session 2 and paste it in with this prompt:

Your Background: You are a conversion-focused copywriter for B2B SaaS. Goal: Turn this positioning statement and summary into a simple homepage outline. Criteria: - Include sections for: 1) Hero, 2) Problem, 3) Solution, 4) Key Features, 5) Social Proof, 6) Call to Action. - For each section, give: a) a suggested heading (max 8 words), b) a 1–2 sentence description, c) 3 bullet examples I could adapt. - Use plain language my customers would recognise from their day-to-day work. Rules of engagement: - First, rewrite my positioning statement in 3 alternative ways. Wait for me to pick one before creating the outline. - When I’ve picked one, create the outline in Markdown, clearly labelling each section.

You don’t have to use the copy word‑for‑word. Treat it as a structured first draft that saves you and your team hours of staring at a blank page.

So what does this mean for you as a B2B SaaS founder or marketing lead?

When you work with a design agency that uses AI intentionally, you get:

• Less time in meetings, more time reacting to real options
  You can send inputs when it suits you, and spend live sessions making decisions instead of starting from zero.

• Faster clarity on the story you want to tell
  Instead of waiting weeks for a single polished strategy deck, you see viable directions much earlier in the process.

• Better use of your internal team’s energy
  Subject‑matter experts can contribute in short bursts (eg. answering focused prompts), and we handle the messy synthesis.

• A smoother path from strategy to actual design
  Because AI helps us generate usable copy and content structures, the handover into UI and brand design is much tighter.

Want to see what this looks like with your brand?

If you’re a B2B SaaS or tech company and you’re curious how this could work for you, we offer a short, AI‑assisted brand and messaging session.

In this session, we:

• Review your current homepage or pitch deck

• Run a focused set of prompts based on your goals and stage

• Share a simple snapshot of clearer problem, audience and positioning statements you can react to

You’ll see how AI fits into our process, how it saves you time, and where our judgement comes in to keep everything on‑brand and relevant for your market.

Are you ready?

Bring your tech brand to life

If shaping a sharper, more efficient tech brand sounds like your ambition, don’t wait.

Start the conversation

Free 30 min call, no obligation