10 mins

From Good to Great: Using a Digital Brand Audit to Identify Areas of Improvement for Your Brand

Take your brand forward with a digital brand audit to identify issues, optimize for growth, and drive your business forward.

Improving your brand using a digital brand audit to identify areas of improvement

A digital brand audit is like taking your car for a check-up; it's an opportunity to examine the inner workings, identify any potential issues, and make the necessary repairs, allowing your brand to travel further and more efficiently.

The main goal is to make sure you're providing an experience that aligns with your target audience's expectations, so that you can continue growing your business by attracting new customers or retaining existing ones.

A digital brand audit will also help you determine which marketing channels are most effective at reaching these people--and where there may be opportunities for growth (or even new markets).

Aaron Huber

What is a digital brand audit?

A digital brand audit is a comprehensive review of your company's online presence, just like a physical check-up. It can tell you where your strengths are, as well as where you may need to improve, helping you to stay in peak form. It helps you identify areas where you can improve your brand, including:

The quality an effectiveness of your website.

This includes factors such as the design, user experience, and functionality. A well-designed and user-friendly website can positively impact your brand image, while a poorly designed website can be a turn-off for potential customers.

The strength of your social media presence.

This involves evaluating your social media profiles, analyzing your engagement and reach, and identifying opportunities for improvement. A strong social media presence can help you build brand awareness and engage with your target audience, while a weak presence can limit your reach and impact on social media.

How well-known you are in the marketplace.

This involves assessing your brand recognition, reputation, and visibility. By understanding how your brand is perceived by your target audience and the wider market, you can identify areas for improvement and develop strategies to enhance your brand's image and reputation.

A digital brand audit provides valuable insight into how customers perceive your business, which can help guide decisions about where to focus resources and improve performance.

Bettermade Agency helps you design your website in what ways?

Let's put your user's needs at the forefront of your website and ensure that it is visually appealing, emotionally compelling and meets your desired goals.

  1. Content quality and relevance: We want to ensure that your content truly connects with your audience, offering valuable information and aligning with their interests.
  2. Search engine optimization (SEO): Together, we'll look at your website's SEO performance and find ways to climb up those search engine rankings.
  3. Social media presence: We'll evaluate your social media strategy to identify how to better engage and grow your online community.
  4. Online reputation management: Keeping an eye on customer reviews and feedback is essential, and I'll guide you in maintaining a positive brand image.
  5. Consistency across platforms: Let's work on creating a cohesive brand experience by making sure your message, visuals, and tone are in harmony across all digital channels.
  6. Digital advertising and marketing efforts: We'll analyze your marketing campaigns, ensuring they're effective and provide the best return on investment.
  7. Analytics and performance tracking: I'll help you set up the right tools to track your digital brand's performance, so you can make informed decisions for continuous improvement.

The steps involved in a digital brand audit

Identify your target audience.

Who are you trying to reach? What do they want from their experience with your brand, and how can you deliver on that promise? This is similar to a restaurant trying to understand their customers and deliver the best dining experience possible. You need to identify who your customers are, what they want from you, and how you can best provide that.

Create personas based on the audience identified above.

These will help guide the creation of content and messaging that resonates with each persona's unique needs, wants and desires. It’s like painting a picture with many different colors, each one representing a unique audience segment. By blending these colors together, you can create a cohesive image that speaks to all of your personas.

Define KPIs (key performance indicators).

What metrics will measure success for each persona? Are there any specific goals or targets that need to be met by certain dates or times? These should be measurable so that progress can be tracked over time against these goals/targets/metrics etc., which will help keep everyone involved focused on what matters most right now--and where we need improvement going forward.

Rachel McDermott
There are no hard and fast rules, but it's generally a good idea to conduct a digital brand audit at least once a year

How to use the results of a digital brand audit

Once you've completed your digital brand audit, it's time to take action. The results of your audit will provide you with a clear picture of where your brand is right now and how it can be improved. To get started, follow these steps:

  • Identify the areas in which you need to improve: For example, if your brand’s social media presence is weak, you may need to invest in creating content, engaging with followers, and boosting your engagement rate.
  • Set goals for each area of improvement: For example, if you want to improve your communication skills, you could set a goal of attending a public speaking course or joining a Toastmasters club.
  • Create an action plan with specific steps for achieving those goals: For example, if your goal is to improve customer service, create an action plan that includes training customer service representatives in customer engagement strategies, providing additional support resources, and introducing customer feedback surveys.

The benefits of a digital brand audit

A digital brand audit is an excellent way to improve your online presence and make sure that your brand is positioned in the right way. It can help you achieve your goals, whether they're related to marketing or sales. The benefits of a digital brand audit include:

  • Identifying areas of improvement for your brand's online presence: For example, you may discover that your website isn't mobile-friendly or that your social media profiles aren't optimized for engagement. By addressing these issues, you can improve your brand's online presence and attract more customers.
  • Improving customer engagement and satisfaction: For instance, you may discover that customers are having trouble finding the information they need on your website or that your social media posts aren't resonating with your target audience. By addressing these issues, you can improve customer satisfaction and build stronger relationships with your audience.
  • Increasing conversion rates: For example, you may discover that your website's checkout process is confusing or that your landing pages aren't optimized for conversions. By addressing these issues, you can improve your chances of converting website visitors into paying customers.

Common mistakes when conducting a digital brand audit

There are a number of common mistakes that people make when conducting a digital brand audit. Here are some tips on how to avoid them:

  • Don't be too broad or narrow in your scope. If you want to improve your brand, it's important not only to look at the overall picture but also at specific aspects of it--for example, how customers perceive your product or service and what they think about its quality. At the same time, don't get bogged down by details; if there's something that needs improvement but isn't critical for success (like an outdated logo), don't spend too much time on it! It may seem like an easy fix now but could become overwhelming later on if left unchecked.
  • Don't jump into action without thinking through all possible consequences first: Remember that every change has consequences--some positive (e.g., increased sales), some negative (e.g., decreased engagement). Before making any changes based on results from your digital brand audit report, think carefully about whether those outcomes will actually benefit or harm your business overall

Tools for conducting a digital brand audit

You can conduct a digital brand audit using a variety of tools, including:

The future of digital brand audits

The future of digital brand audits is a bright one, and we're excited to see how they evolve. As the industry continues to grow and change, so too will our methods for improving brands. Digital brand audits are here to stay--and they're only going to get better.

The big data analytics market is projected to grow from USD 271.83 billion in 2022 to USD 655.53 billion by 2029, at a CAGR of 13.4% during the forecast period.



The digital brand audit is a powerful tool that can help you identify areas of improvement for your brand. It's important to remember that a successful audit will require time and effort, but the results are worth it.

If you're ready to take the next step in improving your digital presence, here are some tips:

  • Make sure that all of your content is up-to-date and relevant. This includes blog posts, social media posts and other forms of content creation (eBooks or whitepapers). You also want to make sure that these pieces are written by someone who understands their target audience well enough so they don't come across as generic or impersonal.
  • Update any outdated logos/branding materials with something new and fresh looking instead--this will help ensure people remember what company they're looking at when visiting those pages on their website later down the line.


What is a digital brand audit?

A digital brand audit is a comprehensive analysis of your company's online presence, including your website, social media profiles, and other digital marketing channels. It evaluates your brand's strengths and weaknesses, identifies areas for improvement, and provides recommendations for enhancing your online reputation and engagement with your target audience.

What are the benefits of a digital brand audit?

A digital brand audit helps you gain insights into how your brand is perceived by your audience, how it compares to your competitors, and what areas you can improve to achieve your business goals. By conducting a digital brand audit, you can identify gaps in your online presence, optimize your website and social media profiles, refine your messaging and branding strategies, and improve your overall digital marketing performance.

How often should you conduct a digital brand audit?

It's recommended to conduct a digital brand audit at least once a year or whenever there are significant changes in your business, such as launching new products or services, entering new markets, or rebranding. By conducting regular digital brand audits, you can stay ahead of the curve, adapt to changing consumer preferences and market trends, and maintain a strong online presence that resonates with your target audience.

Allacia Campbell
Allacia Campbell
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