A Well Intended Brand Roast New

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Got it!

Take our 3-part quiz to run a brand audit for your B2B SaaS, and get a tailored checklist to boost your brand when you finish.

Start the brand strategy audit →

Free forever, only cost your name and email address. Next audit drops 02/Oct/2023.

A dozen of good reasons to run a brand audit

Low conversion rates

High churn rate

Change in industry

Low marketing ROI

High CAC

Change in company

Low LTV

High competition

Change in product

Low consistency

High CPC

Change in target audience

The Lows

Conversion rates, Marketing ROI, Lifetime Customer Value, Brand Consistency

The Highs

Churn rate, Industry Competitors, CPC, CAC

The Changes

Industry trends, Company structure, Product offering, Target Audience

3 quizzes to get you questioning the health of your brand

Brand Strategy

Establish a clear plan to build the brand upon

Brand strategy audit →

Visual & Verbal Comms

Refine and align how your brand look and talk

Dropping 02/Oct/2023 →

Execution & Distribution

Boost your efforts for effective brand building

Coming Oct 2023 →

“The best way to predict the future is to create it. And that means constantly evolving your brand to meet the changing needs of your customers.”

Mark Cuban

Owner of the Dallas Mavericks and investor on Shark Tank

“The only constant in business is change, and brands that are able to adapt and evolve are the ones that will thrive.”

Angela Ahrendts

former SVP of Apple Retail

Answer 7 yes or no questions to find out if your brand has a soul, is attractive enough, and is helping growing your company.
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Don’t forget to take your personalised checklist when you’re done.

Build your brand to connect, provoke and inspire people

Influence the audience

When it comes to brands, there's always some kind of mental association that people have when they hear the company's name. It could be a memory, an impression, or an emotion.

In essence, the brand takes up mental real estate in your customers' heads and hearts, and branding is the tool you can use to shape the impression your brand leaves behind.

Move with the audience

Now, consider this: as time progresses, companies evolve, and industries transform. When your brand strategy and materials become outdated and no longer align with your company's vision, that's when growth gets stifled.

It's a domino effect - it becomes increasingly difficult to resonate with your target audience, attract the best talent, and convince investors to join your mission.

Be a influential brand

A brand audit can help you identify any inconsistencies in your brand and marketing, differentiate yourself from competitors, and identify new opportunities to connect with your target audience.

Implement these insights in your branding and marketing efforts, and you'll find yourself progressing towards a more compelling brand. At the end of the day, isn't that what persuasion is all about?

How it works

This 3-part quiz, made up of 21 yes-or-no questions, helps run a brand audit that assess 3 different aspect of your brand.

Once you're done, a checklist made for you will land in your email, and you can boost your brand by carrying out the checklist's actions.

Rinse and repeat the process 2 more times for a complete brand audit.

Give us your email

Yes, we need your email address. In return, you get top-notch stuff from us, always. If it's not your cup of tea, unsubscribing is fast and easy.

Answer 7 questions

Complete 7 yes or no questions to to get the audit findings for your brand strategy, visual and verbal comms, and execution and distribution.

Get your audit result

Receive your audit result in your inbox, featuring a comprehensive checklist you can follow to build a better brand for your company.

Action the checklist

Run through the checklist and take action to better your brand. Make sure you're tracking progress to know you're headed in the right direction.

About Bettermade

Founded in 2020, Bettermade is a digital-first branding agency dedicated to amplifying ideas through design. The two founders look after their clients as they would their children—Long is the fun dad who has a knack for inspiring creativity and uncovering interesting perspectives, while Jolene is the practical mum who implements systems that deliver results.

With their collective experience across advertising, tech, a funded Kickstarter campaign and an award-winning bakery, Bettermade Agency is committed to helping SaaS companies share human stories that inspire positive change for a better world.

Roast your brand to trim the fat and keep the goodness