Can I use the NDIS logo on my website, and how?
Only registered NDIS providers can use the NDIS Registered Provider logos. Here is what the NDIA rules allow, what to avoid and what to put on your website.
Only if you are a registered NDIS provider, and only the “Registered Provider” logos the NDIA supplies for that purpose. The main NDIS logo is a registered trade mark of the National Disability Insurance Agency (NDIA), and no provider may use it without the NDIA’s written consent. If your business is not registered, you cannot use any of these logos or call yourself a “registered provider”.
Which NDIS logos can a provider use?
The NDIA owns the NDIS brand. Its logo guidelines say the NDIS logo and the acronym “NDIS” are registered trade marks in the NDIA’s name. No provider, person or business may use the NDIS logo without written consent from the NDIA. That applies to advertising and publicity, emails, stationery, business cards, vehicles and buildings, so treat your website the same way.
There is a separate set of logos made for providers. These are the “I heart NDIS” and “We heart NDIS” logos (and the “I support NDIS” versions) with the tagline “Registered Provider”. Only providers registered with the NDIS Quality and Safeguards Commission may use them.
The NDIA offers these as download packs on its logo guidelines page, in JPG and EPS formats, and one pack also includes SVG. Use the SVG on your website if you can, so it stays sharp on every screen. The guidelines do not set size or colour rules, so the safe approach is to use the files exactly as supplied and not redraw, recolour or crop them.
What if my business is not registered?
You can still work with NDIS participants. The NDIS Commission says unregistered providers can deliver most supports, with some exceptions. These include specialist disability accommodation, specialist behaviour support, plan management, supported independent living and supports paid from NDIA-managed funding.
What you cannot do is borrow the look of registration. The NDIA guidelines say unregistered providers must not:
use the “Registered Provider” logos
advertise themselves as a “registered provider”
use other language such as “official NDIS provider”
suggest any relationship with the NDIA or NDIS that does not exist
You can describe your services in plain words, as long as it is accurate and not misleading. For example: “We support NDIS participants who self-manage their plan or use a plan manager.” That tells families and support coordinators exactly who you can help, which saves everyone a wasted phone call.
What words should I avoid on my website?
The NDIA lists wording it considers misleading. Check your home page, service pages, page titles and ads for these:
“NDIS approved”
“100% NDIS funded”
anything that says NDIS funding is guaranteed, or that your services will be covered in every case
“NDIS” in your business name, trading name or domain name
product names such as “NDIS packages” or “NDIS bundles”
a heart or support logo used to suggest a product is NDIS funded
Whether a support is funded depends on each participant’s plan, so a blanket promise can mislead a family. The NDIA says it takes action against misuse, including cease and desist letters and further legal action. It also refers possible breaches of the Australian Consumer Law to the ACCC.
How should I show my registration on my website?
If you are registered, make it easy to confirm. Families, support coordinators and plan managers often check before they make contact. A clear, honest panel answers that question in seconds.
Put these on your website:
A plain sentence near the top of your NDIS page, such as “[Business name] is a registered NDIS provider.”
The “Registered Provider” logo from the NDIA pack, in your footer or on your NDIS page, with alt text that reads “Registered NDIS provider” so screen readers say it out loud.
A link to the NDIS Provider Register, where the Commission publishes the details of registered providers, so people can check for themselves.
The supports you are registered to deliver, written in plain words.
A reminder in your own calendar to review this panel. Registration is generally granted for three years, so the claim on your website needs to match your current certificate.
Keep the logo separate from your own branding. It should sit beside your logo, not be merged into it.
If you are not sure your website gets this right, send it to us. We are happy to look at your NDIS wording and logo use with you in a 30 minute chat.
Sources
This article is general information, not legal advice. Check the current rules with the relevant government body before acting.
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