About us

We make complex work easier to follow, trust and engage.

Bettermade is Jolene Chang and Long Truong, a Sydney studio designing brands, pitch decks and websites for deep tech companies and health and care providers.

Who we are

Two founders who love designing for technology and health.

We started Bettermade working with deep tech founders, helping them explain hard science to investors. The skill that mattered most was choosing what to leave out. The same skill helps a home nursing provider show a family, in seconds, that they are in safe hands.

Jolene leads story and messaging. Long leads creative direction, design and build. You work with both of us directly, and your material stays in Australia.

Jolene Chang, co-founder of Bettermade

Jolene Chang

Design Director

Jolene Chang, co-founder of Bettermade

Jolene Chang

Design Director

Long Truong, co-founder of Bettermade

Long Truong

Creative Director

Long Truong, co-founder of Bettermade

Long Truong

Creative Director

Results

Outcomes our clients can measure.

We judge our work by what it does for the people who hire us.

$50m+

Raised by deep tech and software clients backed by our decks and brands

18+

Campaigns, launches and rollouts delivered across deep tech, software, and health and care

9 in 10

Clients come back for a second project

Team

How we run a project

One kickoff where we push hard on the story, because everything downstream depends on it. Weekly working sessions, not status calls. You see rough thinking early, not a reveal at the end. If something isn't working, we tell you in the session rather than three weeks later in a deck.

Clients

Selected work

The companies who trusted us with the material that had to land.

Eden Brew

A brand, deck and website that took precision fermentation to investors ahead of a US$20M Series B.

Eden Brew

A brand, deck and website that took precision fermentation to investors ahead of a US$20M Series B.

Smokeball

A refreshed global legal software brand rolled out across the US, UK and Australia.

Smokeball

A refreshed global legal software brand rolled out across the US, UK and Australia.

HaloFlo

A brand and website that turned a nurse-built platform into something health networks could buy.

HaloFlo

A brand and website that turned a nurse-built platform into something health networks could buy.

Contact

You've done the hard work. Let's make sure people see it.

You've done the hard work. Let's make sure people see it.

You've done the hard work. Let's make sure people see it.

We take on a small number of projects at a time, so every client works with both founders. Tell us what you're working on and we'll reply within two business days.

© 2026 Bettermade. All rights reserved.

© 2026 Bettermade. All rights reserved.

© 2026 Bettermade. All rights reserved.