Rolling out a digital rebrand on an international scale

A content-rich destination to ignite meaningful business connections.

✳️ Services

  • Branding
  • Logo & Design Systems
  • Content Strategy
  • Responsive Web Design

🚀 Impact

  • The conversion rate of the website tripled six months after launch.

🎤 News

In 2021, Practice Ignition lands $50M Series C round to accelerate its growth and expand globally.

😊 Nice things our clients say

I was really impressed with how quickly their team understood what Ignition wanted for the website. The team at Bettermade are digital-focused, strategic, and friendly to collaborate with during and after the project. I highly recommend Bettermade as they have proven to be a reliable partner.

Dan Johnston VP of Design @ Ignition App


Following a successful Series C round, Practice Ignition has rebranded as "Ignition" reflecting its expansion from a proposal and payment automation solution to a client engagement and commerce platform.

In order to satisfy the needs of a growing and diverse customer base around the world, Ignition approached us to work on revamping the website. Professionals around the world can reimagine the way they do business in the digital world with Ignition.

The website retells a compelling story about how business is simplified, taps into a strong and knowledgeable community, and attracts top talent to work for the company.


Several content planning workshops were held with Ignition's team leads. Following that, we created several user journey maps so that we could visualize how to present content logically across the site.


We created high-fidelity wireframes to ensure that each page contains all the necessary information to help the prospect make a purchasing decision.


Having agreed on content and user flow across the teams, we then move onto implementing their new branding in the designs. We work closely with Ignition's design team to ensure design elements are aligned across the product, website, and digital marketing collateral.

Working together with Ignition’s internal team, we created a robust design system in Figma to enable the team to rapidly produce valuable content to for the community.

Brand Support

Before its brand launch, Ignition had a number of assets that needed updating. Our team assisted with social media, eDM templates, website heroes, and additional pages for the website launch.

The planning and prioritizing of all those additional brand elements is useful for establishing consistency across the Ignition experience quickly.
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