12 mins

Why Participating in your Local Business Awards is Good for Business

What are the benefits of awards in business: credibility, visibility, and more.

It's an honor to be recognized as a Finalist in the Local Business Awards for City Suburbs. We are proud of the work our team has done in the last 2 years, and this little win is a testament to the blood, sweat, and tears that go into every client project.

We were asked by the judges a couple of insightful questions that highlight the business's performance, strengths, and success.

Describe the product or services your business provides

With the rise of digital marketing, it's more important than ever for B2B SaaS companies to have a strong online presence. We understands this and is dedicated to helping companies build a brand that will stand the test of time. We help build future-proof brand system so that companies have a consistent and recognisable identity across all channels, which is essential for building trust and loyalty among customers. In addition to branding, we also design scalable website that can handle high traffic and is optimised for conversions. The website can also be equipped with rich community building content, such as blog posts, videos, and social media content, webinars that can help companies connect with their audience and build a sense of community. But building a website and creating content is only half the battle. We also offers marketing assets that are designed to help companies get their products or services to market faster. This can include anything from targeted ad campaigns to email marketing and more. In a nutshell, we are partner for any B2B SaaS company looking to grow and expand their online presence. With our expertise in branding, web development, and marketing, we can help companies achieve their goals and stay ahead of the competition.

Number of years the business has been in operation

It's coming to our 2 year anniversary.

Number of years you have been the owner of the business

I'm a co-founder with Jolene, so that makes it about 2 years.

Number of people employed by the business

We have a small but BIG team of 3.

Two designers, Jolene Chang and Long Truong, discussing their design process in the Bettermade Agency Sydney office.
Jolene Chang and Long Truong discussing client work in their Sydney agency

Briefly describe the history of the business

Our business was founded with a clear mission in mind: to create a better work-life balance that allowed us to spend more time with our families while also being closer to our clients and solving real-world problems. Over the years, we've been fortunate to work with some amazing clients who have benefited greatly from our services. Through our rebranding work, our clients have generated over $30 million in funding, which is a testament to the power of effective branding and marketing. Our work has also been recognized by industry experts. We were awarded on Behance, a leading platform for showcasing creative work, which helped us gain exposure and attract new clients. In addition, we were named a finalist at the local business awards, which was a great honor and a validation of the hard work and dedication we put into our work. Overall, we're proud of what we've accomplished so far and look forward to continuing to help our clients achieve their goals and make a positive impact in the world.

Describe how you promote your business

At Bettermade Agency, we have always believed in the power of organic marketing strategies. From the very beginning, we have not paid for a single advertisement. Instead, we have relied on word-of-mouth marketing and the power of social media to help us grow our business. One of the ways we promote our work is by publishing it on design platforms like Behance, Dribble, Pinterest, and Instagram. These platforms are great for showcasing our design work and attracting potential clients who are interested in our services. To establish ourselves as thought leaders in our industry, we also love publishing posts on LinkedIn.

Mockup of Bettermade branding and design agency's LinkedIn business page on a mobile device.
Mockup of Bettermade branding and design agency's Instagram business page on a mobile device.
Mockup of Bettermade branding and design agency's Dribble business page on a mobile device.

Describe the level of customer service and the quality of products your business provides

At Bettermade, we take great pride in the level of customer service we provide to our clients. We understand that our clients are entrusting us with their brand identity and marketing efforts, and we take that responsibility very seriously.

From the very beginning of a project, we work closely with our clients to understand their needs and goals, and we keep them informed every step of the way. We are always available to answer any questions or concerns our clients may have, and we strive to be responsive, communicative, and transparent in our interactions with them.

In terms of the quality of our products, we are committed to delivering work that is of the highest caliber. We believe that effective design and branding is about more than just creating something that looks good; it's about creating something that is strategic, meaningful, and impactful. That's why we approach every project with a deep understanding of our clients' target audience, industry, and competitive landscape.

We use this knowledge to inform every aspect of our work, from the design aesthetic to the messaging and tone. Our team of designers and marketers are experienced and highly skilled, and they are dedicated to delivering work that meets our clients' needs and exceeds their expectations.

Overall, we believe that our commitment to customer service and quality sets us apart from other branding and design agencies.

How are staff trained and motivated

At Bettermade Agency, we believe that investing in our employees' training and development is critical to their success and to the success of our business. Here are some of the ways we train and keep our staff motivated:

  • Business and Design Cohorts: We have our staff join and undergo the business and design cohorts. We believe that design and business go hand in hand, and that it's important for our employees to have a deep understanding of both in order to create effective branding and marketing solutions for our clients. The business cohort covers topics like financial management, strategic planning, and project management, while the design cohort focuses on design theory, user experience, and design software skills.
  • Industry Events: We have our staff attend events like Marketing Live and learn from the best marketers in the industry. Attending industry events allows our employees to stay current on the latest trends and technologies in marketing and design, and to network with other professionals in the field. It also provides opportunities for our employees to learn from experts and thought leaders, and to bring back new ideas and strategies for our clients.
  • Regular Performance Reviews: We provide regular performance reviews to our staff to ensure that they are meeting their goals and to identify areas for improvement. We believe that regular feedback is essential to keeping our employees motivated and engaged, and to helping them develop their skills and grow in their careers.
  • Career Development: We offer opportunities for career development and growth within the company, including mentorship programs, leadership training, and cross-functional projects. We believe that investing in our employees' career development is not only good for them, but also good for our business, as it helps us retain top talent and build a strong team.
Jolene Chang and Long Truong, two designers from Bettermade Agency, on a video call with a client in their Sydney office.
Jolene Chang and Long Truong on a call with a happy client in their branding agency in Sydney

Detail your commitment and endeavours in business and/or environmental sustainability

At Bettermade Agency, we are committed to using our business as a force for good and making a positive impact in the world. One of the ways we're doing this is by aiming to become a certified B Corp brand and design agency by 2030. B Corp certification is a rigorous process that assesses a company's social and environmental performance, accountability, and transparency. It's a way for us to demonstrate our commitment to using business as a force for good and to meeting high standards of social and environmental performance. To achieve this goal, we are working together with clients who share our values and believe in carbon offsetting and reducing single-use plastic. We are proud to support companies like and Mike Smith's mission to get rid of single-use plastic once and for all. We believe that by working together with our clients, we can create a more sustainable future and make a positive impact in the world. In addition to our efforts to become a certified B Corp, we are also committed to reducing our own environmental footprint and promoting sustainability in our operations. This includes efforts to reduce energy consumption, use sustainable materials, and minimize waste.

Detail the successes of the business during the last two years

Over the last two years, our business has achieved several significant successes. First, we set a goal to hit $100k in our first year, and we achieved that goal. This was a major milestone for us and a testament to the hard work and dedication of our team. Second, we set a goal to work overseas and build a client base in Taiwan. While we didn't get the team we were hoping for, we were proud to commit to a six-month period of exploring opportunities in Taiwan. This experience helped us gain valuable insights into the international market, and we believe it will help us in future efforts to expand our business globally. Finally, we were honoured to be named a finalist at the Local Business Awards. This recognition was a testament to the quality of our work and the positive impact we are making in our local community. Overall, these achievements demonstrate our commitment to setting ambitious goals, working hard to achieve them, and making a positive impact in the world. We are proud of what we have accomplished over the last two years, and we look forward to continuing to grow and succeed in the future.

Describe how your business supports the local community

At Bettermade Agency, we believe in giving back to our local community and supporting small businesses. One of the ways we do this is by helping small, mom and pop shops build their brand and online presence. For example, we recently worked with Long's mom and dad bakery to help them build their brand and establish an online presence. We recognized that Long's parents were not particularly digital savvy, so we stepped in to help them develop an effective digital marketing strategy that would get them seen by the community. By providing our expertise and support to small businesses like Long's mom and dad bakery, we are helping to grow the local economy and foster a sense of community. We believe that small businesses are the backbone of our local communities, and we are committed to supporting them in any way we can. Besides working with Long's bakery, we have also volunteered our time and expertise to other young business owners in the area by setting up coffee chats in person or via Zoom. We believe that by giving back to our community, we are not only doing the right thing, but we are also helping to create a more vibrant and resilient local economy. Overall, our commitment to supporting small businesses and giving back to our community is an important part of our mission at Bettermade Agency. We believe that by working together with local businesses, we can create a stronger, more prosperous community for everyone.

Describe where you see your business in the future

At Bettermade Agency, we have a clear vision for the future of our branding and design agency. We see ourselves as a leading agency in the industry, known for our innovative and creative approach to branding and design. In the coming years, we plan to continue to expand our reach and grow our client base, both nationally and internationally. We will achieve this by staying up-to-date on the latest trends and technologies in branding and design, and by investing in the development of our team to ensure that we continue to deliver the highest quality work. We also plan to deepen our commitment to sustainability and social responsibility, building on our efforts to become a certified B Corp brand and design agency. We will continue to work with clients who share our values and believe in making a positive impact in the world. In addition, we plan to expand our services beyond traditional branding and design, offering a wider range of solutions to help our clients achieve their goals. This may include services such as digital marketing, content creation, and web development. Overall, we see ourselves as a dynamic and innovative agency that is constantly evolving and growing to meet the changing needs of our clients and the industry. We are excited about the future of our business and look forward to continuing to make a positive impact in the world through our work.

Bettermade branding and design agency's ambition is to become a Certified B Corp by 2030.
Bettermade Agency Certified B Corp mission by 2030

What makes your business a winner

First and foremost, we are a team of highly skilled and experienced professionals who are passionate about what we do. We are committed to delivering the highest quality work to our clients, and we never settle for anything less than excellence. Secondly, we are constantly innovating and staying up-to-date on the latest trends and technologies in branding and design. This allows us to deliver cutting-edge solutions that help our clients stand out in a crowded marketplace. Thirdly, we are committed to sustainability and social responsibility. We believe that businesses have a responsibility to make a positive impact in the world, and we want to work with clients who share this vision. By aligning ourselves with socially responsible businesses, we are helping to make the world a better place. Finally, we are dedicated to providing outstanding customer service. We understand that our clients are the lifeblood of our business, and we go above and beyond to ensure that they are satisfied with our work. Overall, these factors combine to make Bettermade Agency a business winner. We are proud of what we have accomplished so far, and we are excited about the future of our business. We believe that by staying true to our core values, we will continue to be successful and make a positive impact in the world.


What is the Local Business Awards?

The Awards are well recognised, respected and businesses look forward to the annual program and Gala Presentation Evening. The recognition in becoming a finalist or a winner adds credibility as a successful local business. The Awards logo has become a symbol of an outstanding business.

The benefits to your business by participating?

The Local Business Awards aim to pay tribute to and reward the local community's best businesses. It also aims to develop and strengthen the bonds between businesses and the community thereby improving the standards of local businesses.

  • Promote your business to the local community
  • Recognition as an awards finalist or winner
  • Motivation for your team
  • Provides a ‘stamp of approval’ as one of your community’s leading businesses
  • Celebrate your success at the presentation evening with your staff, family and friends
Long Truong
Long Truong
Co-Founder & Creative Director
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