Brand identity
Look as credible as your work is, from the first glance.
We build brands for companies doing complex, high trust work. Positioning first, then a logo, visual identity and guidelines your team can use every day.
$50m+
raised by our clients
3 markets
for Smokeball’s brand rollout
2 founders
on every project, no handovers
Why it matters
People judge before they read a word.
Credibility comes first
Investors, partners and families form a view in seconds. A considered brand earns you the next minute.
Consistency builds trust
When your deck, website and booth look like one company, people stop checking and start believing.
Systems, not one-off logos
We design a system, so new pages, products and campaigns still look like you a year from now.
What you get
A brand your whole team can use.
Strategy and design, handed over in a form your team will actually use.
Positioning and messaging
What you do, who it is for and why it matters, in words your whole team can repeat.
Logo and visual identity
A mark, colours, type and imagery that suit the work and hold up at every size.
Brand guidelines
Clear rules and examples, so anyone can use the brand well without asking us.
Design system
Components and patterns for your website, deck and product, so everything stays consistent.
How it works
Four steps from first chat to rollout.
01
A 30 minute chat
We talk about where the business is going and what the brand needs to do.
02
A fixed quote
Based on scope and timing. You know the full investment before we start.
03
Strategy, then design
Positioning first, then the visual identity. We share rough thinking early and refine it with you each week.
04
Rollout
Guidelines, files and templates handed over. We can apply the brand to your deck or website next.
Recent work
Brands built for serious work.
Pending AI
Made quantum AI drug discovery clear in a single meeting.
Read Pending AI’s work
HaloFlo
Turned a nurse-built platform into something health networks could actually buy.
Read HaloFlo’s work
Smokeball
Rolled out one brand across the US, UK and Australia.
Read Smokeball’s work“Working with Bettermade was a pleasure. They instantly grasped our vision, bringing a unique perspective that took our brand next-level.”
Next step
Ready to look as good as your work?
In a 30 minute chat we will look at your current brand and tell you what we would change first.
Questions
What clients ask about brand work.
How much does a brand identity cost?
It depends on how much strategy work is needed and what the brand has to cover. After a 30 minute chat we send a fixed quote, so you know the full investment before we start.
How long does a brand identity take?
It depends on scope. We agree the timeline in the quote and plan around any launch or raise date. Eden Brew’s brand, deck, LinkedIn page and website took four weeks.
Do you only design logos?
No. A logo on its own rarely fixes anything. We start with positioning, so the visual identity has something clear to say.
Can you refresh our brand instead of starting again?
Yes. If parts of your brand are working, we keep them. Smokeball’s identity refresh gave its teams in the US, UK and Australia one clear system to work from.
Do you work with health and care providers?
Yes. We built HaloFlo’s brand, design system and website for home care and community nursing teams.
Will the brand work on our website and pitch deck?
Yes. We design the brand with your website and deck in mind, and we can build both so everything matches from day one.
Keep exploring
Most clients come back for the next piece.
Pitch deck design
Investor and sales decks that people outside your field can follow and repeat.
Explore pitch deck designWebsite design
Framer websites that explain what you do, bring in the right enquiries and are easy to update.
Explore website designHealth and care
Websites for home care, nursing and allied health providers.
See health and care workContact
We take on a small number of projects at a time, so every client works with both founders. Tell us what you're working on and we'll reply within two business days.
