Website design
Explain what you do, and bring in the right people.
We design and build websites in Framer for deep tech companies and health and care providers. Copy, structure, design and build, done by the same two people.

4 to 7 weeks
for most sites
WCAG 2.1 AA
accessibility as standard
Framer
so your team can update it
Why it matters
Your website gets checked after every meeting.
It confirms what they heard
Investors, partners and families look you up after they meet you. Your site should back up the conversation.
Clear beats clever
Plain words and a clear structure turn visits into enquiries, referrals and applications.
Your team can update it
Built in Framer, so you can change text, team profiles and job ads without waiting on a developer.
What you get
From first word to launch, done by two people.
One team for copy, design and build, so nothing gets lost in a handover.
Copy and structure
A sitemap and page copy built around what visitors need to know and do.
Design
Pages designed for desktop, tablet and phone, reviewed with you in working sessions.
Framer build
Built and launched in Framer, with a CMS for articles, case studies, services or jobs.
Launch without losing rankings
Old pages redirected, titles and descriptions carried across, and search set up from day one.
How it works
Four steps from first chat to launch.
01
A 30 minute chat
We look at your current site together and talk about what you need it to do.
02
A fixed quote
Based on your pages and goals. You know the full investment before we start.
03
Design and build
Built in Framer with two rounds of review. Most sites take four to seven weeks.
04
Launch and handover
Old pages redirected so you keep your Google rankings, and your team gets training.
Recent work
Sites that hold up after the meeting.

HaloFlo
Turned a nurse-built platform into something health networks could actually buy.
Read HaloFlo’s work
Ignition
Carried a rebrand through to a website that reportedly tripled conversion rates.
Read Ignition’s work
Pending AI
A website that makes quantum AI drug discovery easy to follow.
Read Pending AI’s work“Jolene and Long at Bettermade were an absolute pleasure to work with. From ideation through branding asset iteration to website and slide presentation redesign, the entire process felt seamless and incredibly collaborative.”
Next step
Need a site that pulls its weight?
In a 30 minute chat we will look at your current site and tell you the three things we would fix first.
Questions
What clients ask about websites.
Why do you build in Framer?
Framer sites are fast, secure and easy to edit. Your team can change text, images and pages without a developer, and fast pages help with search.
How much does a website cost?
It depends on the number of pages and what the site needs to do. After a 30 minute chat we send a fixed quote, so you know the full investment before we start.
How long does a website take?
Most sites take four to seven weeks, with two rounds of review. If you have a launch or raise date, tell us and we will plan around it.
Will we lose our Google rankings if we move to a new site?
We redirect every old page to its new home, carry across your page titles and descriptions, and compare a crawl of the site before and after launch. Some movement in the first few weeks is normal, and the redirects protect the rankings you have earned.
Can our team update the website ourselves?
Yes. We build in Framer, so your team can change text, staff profiles, services and job ads without a developer. Every launch includes training and a recorded walkthrough.
Do you write the copy?
Yes, if you need it. Jolene writes and edits page copy, so the words and design are planned together.
Do you build to accessibility standards?
Yes. Our sites are built to WCAG 2.1 AA, so they work for people using screen readers, keyboards or larger text.
Keep exploring
Most clients come back for the next piece.
Brand identity
Positioning, logo and visual identity that make serious work look credible at first glance.
Explore brand identityWebsite care
Updates, new pages and advice after launch, so your site keeps up with your business.
Explore website careHealth and care
Websites for home care, nursing and allied health providers.
See health and care workContact
We take on a small number of projects at a time, so every client works with both founders. Tell us what you're working on and we'll reply within two business days.
