Client
Year
Deep tech • Branding • Pitch Deck • Website
Took precision fermentation to investors without a science background, ahead of a US$20M Series B
Bettermade rebuilt Eden Brew's brand, investor deck, LinkedIn page and website so investors read it as a nutrition platform, not a food brand.
Eden Brew makes engineered casein through precision fermentation. It sells that as a platform to companies in supplements, functional foods and therapeutic nutrition.
Investors were not reading it that way. The logo, colours and website looked like an early-stage food brand. The pitch materials buried what matters in a raise: the biological advantage, the IP, the offtake agreements, pilot production and regulatory progress.
The company was heading into a US$20M Series B and needed investors without a science background to understand the platform in one meeting.
US$20M
Series B the deck was built for
US GRAS
Self-affirmed, March 2026
4 weeks
From brief to delivery
Bettermade delivered the brand, teaser deck, LinkedIn page and website in 4 weeks. Eden Brew went into its US$20M Series B with all four telling the same story. The round was reported as open in May 2026, with a close targeted for the end of 2026.
The proof the new materials put up front is public. In March 2026 Eden Brew self-affirmed US GRAS status for its beta-casein. Its application to Food Standards Australia New Zealand is the first for a precision-fermented dairy protein in the region, with a decision expected in November 2026. It has also signed an offtake agreement with an Australian supplements business.
“Working with Bettermade was a game-changer. We went from early-stage players to standing out as the absolute best in our market.”
Anna Oxley
Chief of Staff, Eden Brew
Brand and visual system
We kept the logo recognisable and refined the type and spacing so it holds up on slides and screens. The new colour palette reads as precision biology, not consumer food, and works with diagrams, data and regulatory content.
Investor teaser deck
We rebuilt the deck around one argument: a better biological delivery platform that is ready for commercial scale. The flow runs from the problem to the platform, the traction and the raise. Offtake agreements, pilot production and regulatory progress sit up front as proof.
LinkedIn business page
We updated the page so an investor who looks Eden Brew up after a meeting finds the same story: a clear positioning line, focused About copy and featured content on the platform, regulatory milestones and partnerships.
Website
The new site at edenbrew.com.au takes the deck's story public, with sections for investors, partners and customers. It covers the DeepForte platform, how the delivery technology works, current applications and key milestones.
The story came first. We settled the investment argument before designing anything, so every asset says the same thing.
The proof moved to the front. Offtake agreements, pilot production and regulatory progress are now the first things an investor sees.
One system covers everything. The deck, website and LinkedIn page look and read like one company.
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